B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
33%
33% -- brand awareness lift for Hyundai (YouTube vertical video ads campaign) (2018)
Hyundai witnessed an approximately 33% rise in brand awareness from testing YouTube's new vertical video ad format.
- Reported by Hyundai; specific methodology or campaign details not fully disclosed.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
33%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Hyundai
Primary
Tier C
https://www.rinteractives.com/growth-marketing/youtube-launches-vertical-video-ads/ ↗
Source Article
YouTube Launches Vertical Video Ads
Video Content demand is ever-increasing and brands are lapping onto this bandwagon in a big way. Apart from YouTubers, storytelling has made YouTube a significant performance oriented platform for brands as well. With the ease of technology, cheaper data rates & deep smartphone penetration in the In…
Original Research
Hyundai
· Original study ↗
Methodology
Advertiser-reported campaign result for Hyundai as first brand testing YouTube vertical video ad format; no methodology or sample size disclosed.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Hyundai (YouTube vertical video ads campaign): 33% brand awareness lift. Source: Hyundai (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hyundai-vertical-video-brand-awareness-lift
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<blockquote cite="https://lighthousedata.io/data/hyundai-vertical-video-brand-awareness-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>33%</strong> -- brand awareness lift for Hyundai (YouTube vertical video ads campaign)<br><small>Source: Hyundai (2018) · <a href="https://lighthousedata.io/data/hyundai-vertical-video-brand-awareness-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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