B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
72%
72% -- brand awareness lift for Vodacom Tanzania (Voda Bima campaign via Mdundo) (Q2 2021)
Vodacom Tanzania's Voda Bima campaign on Mdundo achieved a +72% increase in brand awareness.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
Q2 2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Mdundo for Brands
Primary
Tier A
https://www.mdundoforbrands.com/post/how-to-subscribe-for-mdundo-mixes ↗
Source Article
How Mdundo Increased Vodacom Customer Purchase intent by 76%
How Mdundo Increased Vodacom Customer Purchase intent by 76%
Updated: Aug 29, 2022
In Q2 of 2021, Vodacom Tanzania launched ‘Voda Bima,’’ a service that allows customers to access insurance products through their M-PESA app for the first time. Vodacom briefed Mdundo.com to increase awareness of the …
Original Research
Mdundo for Brands
· Original study ↗
Methodology
Campaign brand lift result; 1.5 million potential customers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Vodacom Tanzania (Voda Bima campaign via Mdundo): 72% brand awareness lift. Source: Mdundo for Brands (Q2 2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mdundo-vodacom-awareness-lift-2021
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<blockquote cite="https://lighthousedata.io/data/mdundo-vodacom-awareness-lift-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- brand awareness lift for Vodacom Tanzania (Voda Bima campaign via Mdundo)<br><small>Source: Mdundo for Brands (Q2 2021) · <a href="https://lighthousedata.io/data/mdundo-vodacom-awareness-lift-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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