B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
50%
50% -- brand awareness lift for Consumers who saw video ads on Twitter (2017)
People who saw video ads on Twitter were 50% more likely to be aware of that business compared to control/baseline according to Nielsen Brand Effect Studies.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier C
http://www.articlebiz.com/article/1051640613-1-how-to-use-twitter-social-videos-to-boost-your-busine… ↗
Source Article
Marketing & Advertising :: How to Use Twitter Social Videos to Boost Your Business Visibility
Original Research
Nielsen
· Original study ↗
Methodology
Relative lift vs. those who did not see Twitter video ads, per Nielsen Brand Effect Studies as cited in article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Consumers who saw video ads on Twitter: 50% brand awareness lift. Source: Nielsen (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/twitter-video-ads-brand-awareness-lift-50pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/twitter-video-ads-brand-awareness-lift-50pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- brand awareness lift for Consumers who saw video ads on Twitter<br><small>Source: Nielsen (2017) · <a href="https://lighthousedata.io/data/twitter-video-ads-brand-awareness-lift-50pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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