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13,668 currently serving statistics with evidence grades and source citations. Each stat is freshness-tracked; serving eligibility is checked before display.

Use this directory to find currently serving marketing statistics with evidence grades, source citations, and freshness checks before you cite a number.

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41%
Social Media Engagement Rate
Lexus

Lexus' 'The Standard of Amazing' campaign achieved an average 41% engagement rate across its social content.

2025 · Ad Age
Grade B 67/100 social
0.27%
Social Media Engagement Rate
Squeezie

Squeezie's average engagement rate per tweet on Twitter (X) is 0.27%.

2023 · Kolsquare
Grade B 68/100 social
50%
Social Engagement Increase
fitness equipment company
2026 · Outgrow
Grade B 73/100 social
45%
Social Media Engagement Growth Rate
e-commerce startup in Midtown Atlanta

An Atlanta-based e-commerce leather goods startup experienced a 45% increase in engagement rates on their Instagram posts over a 12-month period following a strategic media engagement campaign.

2026 · mediaexposurehub.com
Grade B 69/100 social
57%
Social Media Advertising Usage Rate
Facebook - UK small businesses
2025 · Savanta
Grade B 60/100 social
30%
Response Rate
influencer outreach campaigns

Typical response rate for influencer affiliation and gifting outreach campaigns with products valued between $70 and $150 is approximately 30%.

  • Values are typical benchmarks for affiliation and gifting campaigns with products valued between $70 and $150
2026 · Influencer Hero
Grade B 70/100 social
22.85%
Engagement Rate
Soyconder on TikTok
2026 · Favikon
Grade B 71/100 social
1.9%
Social Conversion Rate
social media conversions

Social media has an average conversion rate of 1.9% according to OptinMonster.

2025 · OptinMonster
Grade B 68/100 social
19%
Social Media Share Of Voice
Apple Pay Ltd.

Apple Pay Ltd. accounted for 19% of social media share of voice among the top 10 most mentioned BNPL companies on Twitter and Reddit between 1 April 2022 and 31 March 2023.

  • Share of voice measured specifically among the top 10 most mentioned BNPL companies
  • Tracked on Twitter and Reddit only
2023 · GlobalData
Grade B 76/100 social
3.9%
Social Media Engagement Rate
Coterie
2026 · Modern Retail
Grade B 69/100 social
24%
Social Media Engagement Rate
Kaja
2021 · Glossy
Grade B 73/100 social
46%
Social Impressions Increase
Coffee Bean & Tea Leaf
2026 · Candybar.co
Grade B 67/100 social
70%
Campaign Engagement Increase With Social Proof
Campanhas que utilizam prova social

Campanhas que utilizam prova social geram 70% mais engajamento.

2026 · azallon.com.br
Grade B 65/100 social
234,000
Social Media Followers
UDN Facebook and Instagram accounts

UDNs Facebook and Instagram accounts have over 234,000 followers.

  • Represents combined follower count across Facebook and Instagram accounts
2025 · Messe Frankfurt (Beauty World Taipei)
Grade B 60/100 social
43
Trustworthiness Score
Social Media brands

Social Media brands were considered the least trustworthy of industries surveyed, with a trustworthiness score of 43.

2025 · CMB
Grade B 61/100 social
51%
Social Media Advertising Usage Rate
Instagram
2025 · Savanta
Grade B 60/100 social
11%
Purchase Intent Increase
creator-led social content (US and UK)

Purchase intent increases by 11% when creator-led social content ends on a strong positive emotional peak during the final three seconds.

2026 · Billion Dollar Boy
Grade B 61/100 social
674
Social Content Posts
Sour Punch ambassador program (TikTok and Instagram)

The Sour Punch ambassador program generated 674 posts across TikTok and Instagram.

2025 · EvolveZ
Grade B 61/100 social
12%
Paid Social Traffic Growth
Websites (global)

Paid social website traffic grew by 12% according to Contentsquare's benchmark report.

2025 · Contentsquare
Grade B 61/100 social
52%
Share Getting Information From Social Media
young Africans

52% of surveyed young Africans get their information from social media.

2026 · Africa No Filter
Grade B 61/100 social
42%
Percentage Citing Brand Awareness As Primary Social Objective
International B2B MNCs in China

42% of surveyed international B2B MNCs in China indicated that improving brand awareness was their primary objective when utilizing social media.

2024 · KAWO
Grade B 60/100 social
23.6%
Share Using Social Media Recommendations
Gen Z consumers in Poland (healthcare & beauty)

23.6% of Gen Z consumers in Poland use social media recommendations when choosing OTC drugs, dietary supplements, or cosmetics.

2025 · SW Research / Whites
Grade B 61/100 social
73%
Social Media Platform Usage Rate Facebook
Māori rangatahi (Years 7–13)
2026 · Careers New Zealand (Project Kāmehameha)
Grade B 61/100 social
14%
Share Having Deleted Social Media Apps
US social media users

14% of surveyed US Gen X, Millennial, and Gen Z social media users have deleted their apps entirely.

2026 · RiseGuide
Grade B 61/100 social
54%
Share Agreeing Social Media Is As Addictive As Tobacco Or Alcohol
Gen X

54% of Gen Xers agree that social media / doomscrolling is just as addictive as tobacco or alcohol.

2026 · RiseGuide
Grade B 61/100 social
69%
Share Checking Social Media Immediately Before Bed And After Waking
Millennials

69% of millennials check social media immediately before bed and after waking up.

2026 · RiseGuide
Grade B 61/100 social
31%
Share Of Managers Intervening Over Employee Social Media Incidents
UK senior managers
2026 · DLA Piper
Grade B 61/100 social
422,000
Social Media Mentions
AI and work conversation in Latin America

MileniumGroup identified more than 422,000 Spanish-language mentions about AI and work in Latin America between October 2025 and March 2026.

  • Excludes Brazil; covers Spanish-speaking Latin America across social media, digital outlets, blogs, forums, podcasts, and other platforms
2026 · MileniumGroup
Grade B 61/100 social
7,000
Monthly Social Reach
North Essex Chamber of Commerce

North Essex Chamber of Commerce reports social media reach of over 7K per month across Facebook, LinkedIn, and Instagram.

  • over 7K
2026 · North Essex Chamber of Commerce
Grade B 61/100 social
30%
Social Marketers Positive ROI
X (Twitter)

Only 30% of social marketers are confident that they get a positive ROI from X.

2024 · notta.ai
Grade B 68/100 social
30%
Social Media ROI Awareness Rate
Belgian companies
2026 · Leads United
Grade B 63/100 social
40%
Engagement Increase With Mobile Social Proof
mobile-driven social proof content

Mobile-driven social proof content leads to 40% higher engagement.

2027 · eMarketer
Grade B 68/100 social
83%
Monthly Social Reach Increase
Coffee Bean & Tea Leaf
2026 · Candybar.co
Grade B 66/100 social
28%
Social Media Share Of Voice
Coral
2026 · The Drum
Grade B 71/100 social
18%
Social Media Share Of Voice
Afterpay Touch Group Ltd.

Afterpay Touch Group Ltd. accounted for 18% of social media share of voice among the top 10 most mentioned BNPL companies on Twitter and Reddit between 1 April 2022 and 31 March 2023.

  • Share of voice measured specifically among the top 10 most mentioned BNPL companies
  • Tracked on Twitter and Reddit only
2023 · GlobalData
Grade B 74/100 social
5%
Follower Growth Rate
AI-generated social media carousel
2023 · DesignLumo
Grade B 68/100 social
75%
Social Media Engagement Growth Rate
TechWave Solutions

TechWave Solutions saw a 75% improvement in social media engagement following the implementation of Best SEO Webtech's content marketing strategy.

2023 · Best SEO Webtech
Grade B 71/100 social
30%
Social Media Follower Engagement Increase
Financial Services Integrating Social Media Urgency Ads

Financial services integrating social media finance urgency ads saw follower engagement increase by 30% within the first month.

  • Observed within the first month of integration
2024 · Finanads
Grade B 69/100 social
75%
Response Rate
WhatsApp messages
2026 · SocialHub
Grade B 66/100 social
2.6%
Engagement Rate
TikTok

In 2026, TikTok's average engagement rate by followers stands at 2.60%.

2026 · Socialinsider
Grade B 63/100 social
57%
Share Of Banks Using Social Media For Customer Service
US banks

57% of surveyed banks report using social media for customer service.

2023 · American Bankers Association
Grade B 60/100 social
59%
Share Of Banks Using Social Media For Marketing And Sales
US banks

59% of surveyed banks report using social media for marketing and sales.

2023 · American Bankers Association
Grade B 60/100 social
88%
Share Of Banks Active On Social Media
US banks

88% of banks surveyed by the American Bankers Association are very or somewhat active on their social media accounts.

2023 · American Bankers Association
Grade B 60/100 social
7%
Share Of Respondents With Over 500k Followers
global social media users

7% of surveyed social media users across 6 countries had over 500k followers.

2024 · IZEA
Grade B 60/100 social
6
Average Daily Social Media Usage Hours
US social media users

US social media users surveyed spent an average of 5.8 hours per day on social media.

2024 · IZEA
Grade B 60/100 social
69%
Share Saying Social Media Companies Need More Data Protection
US adults

69% of US adults say social media companies need to do more to protect their personal data, including from foreign governments.

2024-04 · Savanta
Grade B 60/100 social
34%
Social Commerce Platform Usage Rate
Facebook

34% of US social media users identify Facebook as the platform they purchase from the most for social commerce.

2023 · Insider Intelligence
Grade B 61/100 social
2,731,460
Social Media Impressions
LD's on the River

LD's on the River accumulated 2,731,460 total impressions across all social media platforms.

2024 · Embark Marketing
Grade B 61/100 social
1,000,000
Social Media Impressions
Supermom KidzWorld KOL campaign (Singapore Zoo)

The Supermom KidzWorld KOL campaign for Singapore Zoo generated over 1 million social media impressions.

  • Value is stated as 'over 1 million'
2023 · Supermom (supermombusiness.com)
Grade B 61/100 social
2.48%
Click Through Rate
Social media ad campaign for city engineer recruitment (FCC case study)

The social media campaign for city engineer recruitment drove a click-through rate of 2.48%.

  • Case study without disclosed sample size or specific date range
2024 · Forum Communications Company (Forum Advertising)
Grade B 61/100 social
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