B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
19%
19% -- social media share of voice for Apple Pay Ltd. (2023)
Apple Pay Ltd. accounted for 19% of social media share of voice among the top 10 most mentioned BNPL companies on Twitter and Reddit between 1 April 2022 and 31 March 2023.
- Share of voice measured specifically among the top 10 most mentioned BNPL companies
- Tracked on Twitter and Reddit only
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
19%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
92
Sources (5)
GlobalData
Primary
Tier A
https://www.globaldata.com/media/business-fundamentals/globaldata-social-media-analytics-reveals-top… ↗
Source Article
GlobalData Social Media Analytics reveals top 10 companies lording over BNPL conversations past 12 months
The Buy Now, Pay Later (BNPL) industry witnessed exponential growth during the COVID-19 pandemic, led by surge in digital payments. Since inflation and interest rates increased in June 2022, the BNPL-related social media discussions’ peak started to fade. , the social media share of voice (Twitter a…
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Original Research
GlobalData
· Original study ↗
Methodology
Social media share of voice measured on Twitter and Reddit from 1 April 2022 to 31 March 2023.
Methodology documented
Segmentation
IndustryFinTech
Channelsocial
Cite this stat
Plain Text
Apple Pay Ltd.: 19% social media share of voice. Source: GlobalData (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/apple-pay-bnpl-share-of-voice
HTML Embed
<blockquote cite="https://lighthousedata.io/data/apple-pay-bnpl-share-of-voice" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>19%</strong> -- social media share of voice for Apple Pay Ltd.<br><small>Source: GlobalData (2023) · <a href="https://lighthousedata.io/data/apple-pay-bnpl-share-of-voice" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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