B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
20%
20% -- social media share of voice for American Airlines (H2 2021)
American Airlines captured a 20% social media share of voice among the top 10 airline companies in H2 2021.
- Based on social media conversations of Twitter influencers and Redditors
- Calculated among the top 10 airline discussions
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
H2 2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Sources (3)
GlobalData
Primary
Tier B
https://www.globaldata.com/globaldata-reveals-top-10-airline-companies-social-media-h2-2021/?utm_sou… ↗
Source Article
GlobalData reveals top 10 airline companies on social media in H2 2021
Global airline companies are dodged by the COVID-19 travel restrictions while new variants are playing a key role in hindering the recovery of the companies, despite the re-opening of international borders. Against this backdrop, American Airlines, Inc. (American Airlines) has emerged as the most me…
Also cited by
blog.hootsuite.com
https://blog.hootsuite.com/
2026-08-18
adage.com
https://adage.com/
2026-08-18
Original Research
GlobalData
· Original study ↗
Methodology
Based on GlobalData's Social Media analytics platform.
Segmentation
Industrymarketing
Cite this stat
Plain Text
American Airlines: 20% social media share of voice. Source: GlobalData (H2 2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/globaldata-airline-social-media-h2-2021-1
HTML Embed
<blockquote cite="https://lighthousedata.io/data/globaldata-airline-social-media-h2-2021-1" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- social media share of voice for American Airlines<br><small>Source: GlobalData (H2 2021) · <a href="https://lighthousedata.io/data/globaldata-airline-social-media-h2-2021-1" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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