B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
1,000,000
1,000,000 -- social media impressions for Supermom KidzWorld KOL campaign (Singapore Zoo) (2023)
The Supermom KidzWorld KOL campaign for Singapore Zoo generated over 1 million social media impressions.
- Value is stated as 'over 1 million'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
1,000,000
Unit
Count
Data Vintage
2023
Entity
Sample Size
40
Geography
Singapore
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Supermom (supermombusiness.com)
Primary
Tier B
https://supermombusiness.com/case-studies/kidzworld ↗
Source Article
B2B Influencer Marketing Case Study: Zoo Attraction Launch Success
KidzWorld
2023 marked an important milestone for the iconic Singapore Zoo as it celebrated its 50th Golden ZOObilee with the launch of KidzWorld -- Home of Ranger Buddies. Through strategic B2B marketing initiatives, we helped showcase this revamped zone that offers a unique blend of immersive anima…
Original Research
Supermom (supermombusiness.com)
· Original study ↗
Methodology
Impressions generated by 40 Key Opinion Mothers (KOMs) posting across TikTok, Instagram, and Facebook during the KidzWorld launch campaign. Stated as 'over 1 million' (i.e., a minimum). Self-reported by the agency.
Methodology documented
Segmentation
IndustryMedia
RegionSingapore
RoleInfluencer
Channelsocial
Cite this stat
Plain Text
Supermom KidzWorld KOL campaign (Singapore Zoo): 1,000,000 social media impressions. Source: Supermom (supermombusiness.com) (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/kidzworld-kom-impressions-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/kidzworld-kom-impressions-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1,000,000</strong> -- social media impressions for Supermom KidzWorld KOL campaign (Singapore Zoo)<br><small>Source: Supermom (supermombusiness.com) (2023) · <a href="https://lighthousedata.io/data/kidzworld-kom-impressions-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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