B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
1.9%
1.9% -- social conversion rate for social media conversions (2025)
Social media has an average conversion rate of 1.9% according to OptinMonster.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
1.9%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Sources (5)
OptinMonster
Primary
Tier C
https://mleads.ai/do-you-believe-email-marketing-is-still-effective-for-business/ ↗
Source Article
Do you believe email marketing is still effective for business?
Email marketing has been around for decades, yet it continues to evolve. With the rise of AI, social media, and automation, some marketers question if it’s still worth the investment. The short answer? Absolutely, yes. In 2025, email marketing remains a powerful and cost-effective tool for growing a…
Also cited by
forbes.com
https://www.forbes.com/
2026-08-15
amraandelma.com
https://www.amraandelma.com/
2026-08-15
influencermarketinghub.com
https://influencermarketinghub.com/
2026-08-15
blog.hootsuite.com
https://blog.hootsuite.com/
2026-08-15
Original Research
OptinMonster
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
social media conversions: 1.9% social conversion rate. Source: OptinMonster (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-conversion-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/social-conversion-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.9%</strong> -- social conversion rate for social media conversions<br><small>Source: OptinMonster (2025) · <a href="https://lighthousedata.io/data/social-conversion-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.