B Evidence Grade B Graded under review Safe to Cite Dated

24%

24% -- social media engagement rate for Kaja (2021)

Name: Social Media Engagement Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-15

2021 · Glossy

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Attribution: Glossy View source

Lighthouse Research Team

Last verified: 2026-08-15 · How we verify data →

Source verified Evidence graded

Value

24%

Unit

Percentage

Data Vintage

2021

Entity

Kaja

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

73/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (6)

Glossy Primary Tier C

https://www.glossy.co/beauty/how-k-beauty-brands-kaja-and-i-dew-care-became-tiktok-favorites/ ↗

Confidence: 23/100 Vintage: 2021 Channel: Common Crawl

Source Article

How K-beauty brands Kaja and I Dew Care became TikTok favorites

Also cited by

statista.com https://www.statista.com/

2026-08-15

socialmediatoday.com https://www.socialmediatoday.com/

2026-08-15

influencermarketinghub.com https://influencermarketinghub.com/

2026-08-15

english.nv.ua https://english.nv.ua/

2026-08-15

blog.hootsuite.com https://blog.hootsuite.com/

2026-08-15

Original Research

Glossy · Original study ↗

Methodology

Measured by comments, likes, shares and reactions vs. views

Segmentation

IndustryBeauty RegionUS RoleSocial Media Manager Channelsocial

Cite this stat

Plain Text

Kaja: 24% social media engagement rate. Source: Glossy (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/kaja-tiktok-engagement-2021

HTML Embed

<blockquote cite="https://lighthousedata.io/data/kaja-tiktok-engagement-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>24%</strong> -- social media engagement rate for Kaja<br><small>Source: Glossy (2021) · <a href="https://lighthousedata.io/data/kaja-tiktok-engagement-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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