B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
34%
34% -- social commerce platform usage rate for Facebook (2023)
34% of US social media users identify Facebook as the platform they purchase from the most for social commerce.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
34%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
1,730
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Insider Intelligence
Primary
Tier C
https://teamcatalyst.com/digital-trust-in-social-commerce/ ↗
Source Article
Digital Trust in Social Commerce - Catalyst Marketing
Digital Trust in Social Commerce
In a recent study done by Insider Intelligence, 1,730 US social media users were surveyed on the factors that most affect their trust in social platforms. Almost half of US adult social media users have purchased through social media in the past year. Those purchases…
Original Research
Insider Intelligence
· Original study ↗
Methodology
Insider Intelligence survey of 1,730 US social media users
Methodology documented
Segmentation
Industrycontent_marketing
RegionUS
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
Facebook: 34% social commerce platform usage rate. Source: Insider Intelligence (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-social-commerce-usage
HTML Embed
<blockquote cite="https://lighthousedata.io/data/facebook-social-commerce-usage" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>34%</strong> -- social commerce platform usage rate for Facebook<br><small>Source: Insider Intelligence (2023) · <a href="https://lighthousedata.io/data/facebook-social-commerce-usage" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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