B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
23.6%
23.6% -- share using social media recommendations for Gen Z consumers in Poland (healthcare & beauty) (2025)
23.6% of Gen Z consumers in Poland use social media recommendations when choosing OTC drugs, dietary supplements, or beauty products.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
23.6%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
828
Geography
PL
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
SW Research / Whites
Primary
Tier A
https://www.agencjawhites.pl/blog/rekomendacje-ai-healthcare-beauty-badanie-sw-research-whites-2025 ↗
Source Article
Co piąty przedstawiciel Gen Z wybiera leki i kosmetyki na podstawie rekomendacji AI (Badanie SW Research/Whites 2025)
Czy Twój lek OTC pojawia się w odpowiedziach ChatGPT czy AI Overview? Kiedy pacjent pyta AI o lek na ból głowy, suplementy na odporność albo dermokosmetyki na atopowe zapalenie skóry, odpowiedź, którą dostaje, kształtuje jego decyzję zakupową. Badanie SW Research dla Whites (2025, N=828) pokazuje, ż…
Original Research
SW Research / Whites
· Original study ↗
Methodology
SW Research CAWI online survey for Whites, 2025, N=828
Methodology documented
Segmentation
IndustryHealthcare & Beauty
RegionPL
Channelsocial
Cite this stat
Plain Text
Gen Z consumers in Poland (healthcare & beauty): 23.6% share using social media recommendations. Source: SW Research / Whites (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-recommendation-gen-z-poland-2025
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<blockquote cite="https://lighthousedata.io/data/social-media-recommendation-gen-z-poland-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23.6%</strong> -- share using social media recommendations for Gen Z consumers in Poland (healthcare & beauty)<br><small>Source: SW Research / Whites (2025) · <a href="https://lighthousedata.io/data/social-media-recommendation-gen-z-poland-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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