B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
12%
12% -- paid social traffic growth for Websites (global) (2025)
Paid social traffic grew by 12% according to Contentsquare's benchmark report.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
12%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
90,000,000,000
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Contentsquare
Primary
Tier B
https://kirro.io/cro-metrics ↗
Source Article
CRO Metrics: 10 KPIs That Actually Drive Conversions
The CRO metrics that matter most are segmented conversion rate, revenue per visitor, and bounce rate by traffic source. Not the 15 metrics your analytics dashboard shows you by default. Most teams track too many numbers and act on none of them. That’s not measurement. That’s hoarding. Getting the CR…
Original Research
Contentsquare
· Original study ↗
Methodology
Contentsquare 2025 benchmark report
Methodology documented
Segmentation
IndustryAll
RegionGlobal
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
Websites (global): 12% paid social traffic growth. Source: Contentsquare (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/paid-social-traffic-growth-contentsquare
HTML Embed
<blockquote cite="https://lighthousedata.io/data/paid-social-traffic-growth-contentsquare" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12%</strong> -- paid social traffic growth for Websites (global)<br><small>Source: Contentsquare (2025) · <a href="https://lighthousedata.io/data/paid-social-traffic-growth-contentsquare" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.