B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
42%
42% -- percentage citing brand awareness as primary social objective for International B2B MNCs in China (2024)
42% of surveyed international B2B MNCs in China cited improving brand awareness as their primary objective when using social media.
- Small sample size of 50 companies
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
42%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
50
Geography
CN
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
KAWO
Primary
Tier A
https://martechasia.net/news/new-report-social-media-top-b2b-marketing-channel-for-mncs-in-china/ ↗
Source Article
New report: Social media top B2B marketing channel for MNCs in China | MartechAsia
B2B marketers seek to adopt social media marketing platforms to improve efficiencies as they increase investments in social media marketing, according to new KAWO research report.
KAWO, a social media management platform in China, recently published its 2024 B2B Social Media Marketing Research Repor…
Original Research
KAWO
· Original study ↗
Methodology
KAWO survey of 50 international B2B MNCs in China
Methodology documented
Segmentation
IndustryB2B
Company SizeEnterprise
RegionCN
Channelsocial
Cite this stat
Plain Text
International B2B MNCs in China: 42% percentage citing brand awareness as primary social objective. Source: KAWO (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-mnc-china-brand-awareness-objective
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<blockquote cite="https://lighthousedata.io/data/b2b-mnc-china-brand-awareness-objective" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42%</strong> -- percentage citing brand awareness as primary social objective for International B2B MNCs in China<br><small>Source: KAWO (2024) · <a href="https://lighthousedata.io/data/b2b-mnc-china-brand-awareness-objective" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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