C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Current
2.6%
2.6% -- engagement rate for TikTok (2026)
In 2026, TikTok's average engagement rate by followers stands at 2.60%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
2.6%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
92
Sources (9)
Socialinsider
Primary
Tier A
https://www.socialinsider.io/industry-reports ↗
Source Article
Social Media Benchmarks For 2026
These social media benchmarks for 2026 will help you empower your strategy. See how your brand stacks up against industry standards.
Elena Cucu
Jan 16, 2026
Table of Contents
If I were to ask where your brand feels most “seen” online, would you pick TikTok? Instagram? Facebook or X? Maybe all of the…
Also cited by
socialinsider.io
https://www.socialinsider.io/industry-reports
2026-08-03
2026-08-03
2026-08-03
statista.com
https://www.statista.com/
2026-08-16
socialmediatoday.com
https://www.socialmediatoday.com/
2026-08-16
2026-09-20
influencermarketinghub.com
https://influencermarketinghub.com/
2026-08-16
blog.hootsuite.com
https://blog.hootsuite.com/
2026-08-16
Original Research
Socialinsider
· Original study ↗
Methodology
Engagement rate calculated as the sum of likes, comments, shares, and saves on the post divided by the total number of followers.
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2026 (current) | 2.6% | |
| 2026-01 | 5.75% | +121.2% |
Segmentation
Industrysocial_media_marketing,automotive
Channelsocial
Cite this stat
Suggested hedging: based on claims without stated methodology, with unverified sample sizes...
Plain Text
TikTok: 2.6% engagement rate. Source: Socialinsider (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tiktok-engagement-rate-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/tiktok-engagement-rate-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.6%</strong> -- engagement rate for TikTok<br><small>Source: Socialinsider (2026) · <a href="https://lighthousedata.io/data/tiktok-engagement-rate-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.