B Evidence Grade B Safe to Cite Current

3.15%

3.15% -- engagement rate for Images (2026)

Name: Engagement Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-02

2026 · Buffer

Cite this stat Share How we verify

Attribution: Buffer View source

Lighthouse Research Team

Last verified: 2026-08-17 · How we verify data →

Source verified Evidence graded

Value

3.15%

Unit

Percentage

Data Vintage

2026

Entity

Images

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

66/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (9)

Buffer Primary Tier A

https://buffer.com/resources/social-media-marketing-strategy/ ↗

Confidence: 87/100 Vintage: 2026 Channel: Cc Extraction

Source Article

How to Create a Social Media Marketing Strategy in 2026 — 7-Step Guide

Build a social media marketing strategy that actually works in 2026. This 7-step guide covers goals, audience research, content pillars, and the platforms worth your time, with expert tips from top creators.

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socialmediatoday.com https://www.socialmediatoday.com/

2026-08-15

influencermarketinghub.com https://influencermarketinghub.com/

2026-08-15

HypeAuditor https://hypeauditor.com/fr/instagram-category-islamabad/

2026-08-17

designmodo.com https://designmodo.com/

2026-08-15

blog.hootsuite.com https://blog.hootsuite.com/

2026-08-15

Buffer http://blog.bufferapp.com/social-media-marketing-plan

2026-08-06

Original Research

Buffer · Original study ↗

Methodology

Data from Buffer's State of Social Engagement report, which analyzed 52 million+ posts from 200,000+ accounts across 10 platforms in 2024–2025.

Segmentation

Industrymedia_entertainment RoleAll marketers Channelsocial

Cite this stat

Plain Text

Images: 3.15% engagement rate. Source: Buffer (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-engagement-rate-images

HTML Embed

<blockquote cite="https://lighthousedata.io/data/social-media-engagement-rate-images" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3.15%</strong> -- engagement rate for Images<br><small>Source: Buffer (2026) · <a href="https://lighthousedata.io/data/social-media-engagement-rate-images" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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