B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

0.97%

0.97% -- engagement rate for mobile and PC campaigns (2024)

Name: Engagement Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-07

2024 · GroundTruth

In 2024, mobile and PC campaigns had an engagement rate of 0.97%.

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Attribution: GroundTruth View source

Lighthouse Research Team

Last verified: 2026-08-07 · How we verify data →

Source verified Evidence graded

Value

0.97%

Unit

Percentage

Data Vintage

2024

Entity

mobile and PC campaigns

Geography

Global

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

74/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (7)

GroundTruth Primary Tier B

https://www.groundtruth.com/insight/ctv-reveals-future-of-performance-campaigns/ ↗

Confidence: 60/100 Vintage: 2024 Channel: Common Crawl

Source Article

Results-First Media Plans: How CTV Reveals the Future of Performance Campaigns

Recently, we’ve heard the same concern come from advertisers across industries. Customers and colleagues alike want to know how to find the right audiences without wasting marketing dollars on inefficient campaigns. In an economy like this one, awareness campaigns need to work more like performance …

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designmodo.com https://designmodo.com/

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blog.hootsuite.com https://blog.hootsuite.com/

2026-08-19

Original Research

GroundTruth · Original study ↗

Segmentation

IndustryMedia RegionGlobal RoleAll marketers Channelmulti-channel

Cite this stat

Plain Text

mobile and PC campaigns: 0.97% engagement rate. Source: GroundTruth (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-pc-engagement-rate

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<blockquote cite="https://lighthousedata.io/data/mobile-pc-engagement-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.97%</strong> -- engagement rate for mobile and PC campaigns<br><small>Source: GroundTruth (2024) · <a href="https://lighthousedata.io/data/mobile-pc-engagement-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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