B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
69%
69% -- share checking social media immediately before bed and after waking for Millennials (2026)
69% of millennials check social media immediately before bed and after waking up.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
69%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
2,000
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
RiseGuide
Primary
Tier A
https://riseguide.com/blog/doomscrolling-drama-and-dopamine-hits-how-hooked-is-each-generation-on-so… ↗
Source Article
Doomscrolling, drama, and dopamine hits: How hooked is each generation on social media?
RiseGuide Team
Doomscrolling, drama, and dopamine hits: How hooked is each generation on social media?
General
6 min•Published Apr 14, 2026
Just one more video… then you’ll sleep...
At least, that’s what you tell yourself. Then it’s 3 AM, your alarm is just hours away, and you’re full of regret.
Whe…
Original Research
RiseGuide
· Original study ↗
Methodology
RiseGuide survey of 2,000 respondents
Methodology documented
Segmentation
Industrymedia_entertainment
RegionNorth America
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
Millennials: 69% share checking social media immediately before bed and after waking. Source: RiseGuide (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/millennials-social-media-before-bed
HTML Embed
<blockquote cite="https://lighthousedata.io/data/millennials-social-media-before-bed" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>69%</strong> -- share checking social media immediately before bed and after waking for Millennials<br><small>Source: RiseGuide (2026) · <a href="https://lighthousedata.io/data/millennials-social-media-before-bed" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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