B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
6 hours
6 hours -- average daily social media usage hours for US social media users (2024)
US social media users surveyed spent an average of 5.8 hours per day on social media.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
6 hours
Unit
Duration Hours
Data Vintage
2024
Entity
Sample Size
1,000
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IZEA
Primary
Tier A
https://www.digitalinformationworld.com/2024/12/global-survey-unveils-influencer.html ↗
Source Article
Global Survey Unveils Influencer Aspirations, Social Media Trends, and AI's Growing Role in Content Creation
IZEA’s Influencer Aspirations report is here which provides some insights for different influencers, who have already become one and the ones who are aspiring to become one, and how influencer marketing is playing an important role in the lives of many consumers. For the report, a total of 6,000 soc…
Original Research
IZEA
· Original study ↗
Methodology
IZEA Influencer Aspirations survey, US subsample
Methodology documented
Segmentation
Industrysocial_media_marketing,influencer_marketing,media_entertainment
RegionUS
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
US social media users: 6 hours average daily social media usage hours. Source: IZEA (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-daily-social-media-hours-2024
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<blockquote cite="https://lighthousedata.io/data/us-daily-social-media-hours-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6 hours</strong> -- average daily social media usage hours for US social media users<br><small>Source: IZEA (2024) · <a href="https://lighthousedata.io/data/us-daily-social-media-hours-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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