B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

43 -- trustworthiness score for Social Media brands (2025)

Name: Trustworthiness Score Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-02

2025 · n=1,400 · CMB

Social Media brands were considered the least trustworthy of industries surveyed, with a trustworthiness score of 43.

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Attribution: CMB View source

Lighthouse Research Team

Last verified: 2026-10-02 · How we verify data →

Source verified Evidence graded

Value

Unit

Score

Data Vintage

2025

Entity

Social Media brands

Sample Size

1,400

Geography

Global

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

CMB Primary Tier B

https://www.winettassociates.com/newsletters/2025/why-is-trust-important.html ↗

Confidence: 28/100 Vintage: 2025 Channel: Deep Crawl

Source Article

| Marketing Viewpoint by Ruth Winett Why Is Trust Important for Your Business? The leaking water heater exampleWould you fly on a Boeing plane? Invest with a company that has inexperienced staff and no Internet presence? No one wants to do business with a company they do not trust. In a productive r…

Original Research

CMB · Original study ↗

Methodology

CMB survey of 1,400 consumers across industries

Methodology documented

Segmentation

IndustryMedia RegionGlobal RoleAll marketers Channelsocial

Cite this stat

Plain Text

Social Media brands: 43 trustworthiness score. Source: CMB (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-brands-trust-score-43

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<blockquote cite="https://lighthousedata.io/data/social-media-brands-trust-score-43" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>43</strong> -- trustworthiness score for Social Media brands<br><small>Source: CMB (2025) · <a href="https://lighthousedata.io/data/social-media-brands-trust-score-43" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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