B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
59%
59% -- share of banks using social media for marketing and sales for US banks (2023)
59% of surveyed banks report using social media for marketing and sales.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
59%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
330
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
American Bankers Association
Primary
Tier B
https://www.bankmarketingcenter.com/blog/post/2023/09/15/aba-report-confirms-that-banks-are-more-soc… ↗
Source Article
ABA report confirms that banks are more social than ever.
ABA report confirms that banks are more social than ever.
It was just over a year ago that we were talking about social media in our blog “5 ways to attract customers using social media,” making the point that social media isn’t “just for kids,” and that social media messaging platforms must be an e…
Original Research
American Bankers Association
· Original study ↗
Methodology
ABA survey of 330 banks
Methodology documented
Segmentation
IndustryFinTech
RegionUS
Channelsocial
Cite this stat
Plain Text
US banks: 59% share of banks using social media for marketing and sales. Source: American Bankers Association (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/banks-social-marketing-sales-use-2023
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<blockquote cite="https://lighthousedata.io/data/banks-social-marketing-sales-use-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>59%</strong> -- share of banks using social media for marketing and sales for US banks<br><small>Source: American Bankers Association (2023) · <a href="https://lighthousedata.io/data/banks-social-marketing-sales-use-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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