B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
21%
21% -- brand awareness lift for display ad campaigns (2021)
A study by the Interactive Advertising Bureau showed that campaigns using display ads increased brand awareness by 21%.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
21%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Interactive Advertising Bureau (IAB)
Primary
Tier C
https://beam.city/2021/09/how-to-expose-your-brand-to-online-customers/ ↗
Source Article
How to Expose Your Brand to 90% of Online Customers
Have you ever wondered why we say “Google” instead of “search engine”, or “iPad” instead of “tablet”? Well, this is what brand awareness is. It refers products to specific brands, subconsciously making us replace general words with branded terms.
The Importance of Building Brand Awareness
The power …
Original Research
Interactive Advertising Bureau (IAB)
· Original study ↗
Methodology
Study by Interactive Advertising Bureau as cited by Beam.city
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
display ad campaigns: 21% brand awareness lift. Source: Interactive Advertising Bureau (IAB) (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/iab-display-ads-brand-awareness-21pct
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<blockquote cite="https://lighthousedata.io/data/iab-display-ads-brand-awareness-21pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21%</strong> -- brand awareness lift for display ad campaigns<br><small>Source: Interactive Advertising Bureau (IAB) (2021) · <a href="https://lighthousedata.io/data/iab-display-ads-brand-awareness-21pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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