B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
3.9%
3.9% -- brand awareness lift points for Weekday (clothing brand) Instagram Reels campaign with Meta (2021)
A brand awareness study showed that Weekday's Instagram Reels campaign with Meta achieved a 3.9-point lift in brand awareness.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
3.9%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Meta
Primary
Tier B
https://www.agorapulse.com/fr/blog/reels-instagram-strategie-social-media/ ↗
Source Article
Intégrer les Reels Instagram dans sa Stratégie Social Media
Original Research
Meta
· Original study ↗
Methodology
Meta brand awareness study measuring Weekday Reels campaign run Aug 23–Sep 19, 2021; lift expressed in percentage points.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Weekday (clothing brand) Instagram Reels campaign with Meta: 3.9% brand awareness lift points. Source: Meta (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/weekday-reels-brand-awareness-lift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/weekday-reels-brand-awareness-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3.9%</strong> -- brand awareness lift points for Weekday (clothing brand) Instagram Reels campaign with Meta<br><small>Source: Meta (2021) · <a href="https://lighthousedata.io/data/weekday-reels-brand-awareness-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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