B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
89%
89% -- brand awareness lift for podcast listeners (2021)
89% of podcast listeners state that their awareness of brands is increased through podcasts.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
89%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
50
Methodology
45
Freshness
95
Sources (2)
alicevioletcreative.com
Primary
Tier C
https://alicevioletcreative.com/6-reasons-to-sponsor-a-podcast/ ↗
Source Article
Podcast Sponsorship Campaign Measurement: 4 Ways to Gauge ROI
Guest Blog by Jim Lally
This post was originally published on the Market Enginuity blog on Dec. 2, 2021.
As a critical component in most lines of business, marketing must be able to gauge ROI and its ability to improve your bottom line. Beyond experience and strategy, savvy marketers will ensure the…
Also cited by
Alice Violet Creative
https://alicevioletcreative.com/6-reasons-to-sponsor-a-podcast/
2026-09-18
Original Research
alicevioletcreative.com
· Original study ↗
Methodology
Survey figure cited without named original source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
podcast listeners: 89% brand awareness lift. Source: alicevioletcreative.com (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/podcast-listener-brand-awareness
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<blockquote cite="https://lighthousedata.io/data/podcast-listener-brand-awareness" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>89%</strong> -- brand awareness lift for podcast listeners<br><small>Source: alicevioletcreative.com (2021) · <a href="https://lighthousedata.io/data/podcast-listener-brand-awareness" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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