B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
7.6%
7.6% -- brand awareness lift for Coca-Cola Sverige (2020)
Coca-Cola i Sverige achieved a +7.6% increase in brand awareness compared to the previous year during the UEFA Euro 2020 campaign.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
7.6%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Spotlight Communication
Primary
Tier A
https://www.spotlightcom.se/case/fotbollspizzan-coca-cola ↗
Source Article
Fotbollspizzan | Aktivering för Coca-Cola under fotbolls-EM
Kund: Coca-Cola i Sverige
I samarbete med Isobar och MKTG
Content marketing – Event – Influencer marketing – Sociala medier – Brand experience – Copywriting – Film – Foto – Grafisk design – Medierelationer
Den officiella Fotbollspizzan
Coca-Cola i Sverige var en av huvudsponsorerna för fotbolls-EM 2…
Original Research
Spotlight Communication
· Original study ↗
Methodology
vs previous year
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Coca-Cola Sverige: 7.6% brand awareness lift. Source: Spotlight Communication (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cocacola-sverige-brand-awareness-lift-2020
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<blockquote cite="https://lighthousedata.io/data/cocacola-sverige-brand-awareness-lift-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7.6%</strong> -- brand awareness lift for Coca-Cola Sverige<br><small>Source: Spotlight Communication (2020) · <a href="https://lighthousedata.io/data/cocacola-sverige-brand-awareness-lift-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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