B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

58%

58% -- brand awareness lift for Samsung Galaxy Camera (2013)

Name: Brand Awareness Lift Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-18

2013 · Samsung (Mobile Launching Group)

Brand awareness for the Samsung Galaxy Camera went up by 58% following the 'Life's a Photo: Take It' campaign.

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Attribution: Samsung (Mobile Launching Group) View source

Lighthouse Research Team

Last verified: 2026-09-18 · How we verify data →

Source verified Evidence graded

Value

58%

Unit

Percentage

Data Vintage

2013

Entity

Samsung Galaxy Camera

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Samsung (Mobile Launching Group) Primary Tier C

https://vwm.com/digital-marketing/samsung-galaxy-cameras-successful-e-commerce-campaign/ ↗

Confidence: 48/100 Vintage: 2013 Channel: Deep Crawl

Source Article

Samsung Galaxy Camera’s Successful E-Commerce Campaign | Van West Media

Samsung recently had a “Life’s a Photo: Take It” campaign to advertise for their new Samsung Galaxy Camera. Yes, trying to sell a $450 camera while there are free photo apps on a Samsung Galaxy phone including the ever-so-popular Instagram but Samsung was able to make it work. With a 2-month long co…

Original Research

Samsung (Mobile Launching Group) · Original study ↗

Methodology

Brand awareness lift attributed to Samsung's 'Life's a Photo: Take It' influencer campaign (32 Instagrammers, 8 markets, 2 months), as reported by Van West Media citing Samsung's marketing manager. Awareness measurement methodology not described; year inferred from the campaign period.

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Samsung Galaxy Camera: 58% brand awareness lift. Source: Samsung (Mobile Launching Group) (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/samsung-galaxy-camera-brand-awareness-lift-58

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<blockquote cite="https://lighthousedata.io/data/samsung-galaxy-camera-brand-awareness-lift-58" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- brand awareness lift for Samsung Galaxy Camera<br><small>Source: Samsung (Mobile Launching Group) (2013) · <a href="https://lighthousedata.io/data/samsung-galaxy-camera-brand-awareness-lift-58" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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