B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
5%
5% -- brand awareness lift for Poll ads (Facebook) (2023)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
5%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Facebook for Business
Primary
Tier C
https://theajcenter.com/socialstats ↗
Source Article
The AJ Center
Definition: Influencer partnerships involve collaborating with popular social media personalities to promote your brand, leveraging their loyal following to reach new audiences.
Implementation: Choose influencers whose audience aligns with your target demographic, ensuring their values and content s…
Original Research
Facebook for Business
· Original study ↗
Methodology
Cited by The AJ Center from Facebook for Business
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Poll ads (Facebook): 5% brand awareness lift. Source: Facebook for Business (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/poll-ads-brand-awareness-lift
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<blockquote cite="https://lighthousedata.io/data/poll-ads-brand-awareness-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- brand awareness lift for Poll ads (Facebook)<br><small>Source: Facebook for Business (2023) · <a href="https://lighthousedata.io/data/poll-ads-brand-awareness-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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