B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
41%
41% -- brand awareness lift for Chrome Gin (Mdundo audio ad campaign, Kenya) (Q3 2021)
Chrome Gin achieved a 41% increase in brand awareness from an audio ad campaign on Mdundo in Kenya during Q3 2021.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
41%
Unit
Percentage
Data Vintage
Q3 2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Mdundo for Brands
Primary
Tier A
https://www.mdundoforbrands.com/post/how-mdundo-com-increased-chrome-gin-awareness-by-41 ↗
Source Article
How Mdundo increased Chrome Gin Awareness by 41%
How Mdundo increased Chrome Gin Awareness by 41%
Updated: Aug 29, 2022
Following the launch of Chrome Gin, the team at Saracen OMD, briefed Mdundo to increase awareness of the brand among Mdundo users in Kenya.
Objectives:
Increase awareness of Chrome Gin among Mdundo users in Kenya.
Support the upt…
Original Research
Mdundo for Brands
· Original study ↗
Methodology
Platform case study; 15-second audio ads on Mdundo targeting 2.6M users in Kenya
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Chrome Gin (Mdundo audio ad campaign, Kenya): 41% brand awareness lift. Source: Mdundo for Brands (Q3 2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mdundo-chrome-gin-awareness-lift-41
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mdundo-chrome-gin-awareness-lift-41" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41%</strong> -- brand awareness lift for Chrome Gin (Mdundo audio ad campaign, Kenya)<br><small>Source: Mdundo for Brands (Q3 2021) · <a href="https://lighthousedata.io/data/mdundo-chrome-gin-awareness-lift-41" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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