Marketing Budget
Statistics & Benchmarks

Verified marketing budget data across 2 regions. Sourced from primary research and validated with evidence grading.

68 data points · 2 regions · Updated 2026-10-02

Compare by Region

Global Region

59 stats
mobile app marketing
64.700000%
Percentage 2023
marketing budgets
7.700000%
Percentage 2025
small businesses
68.000000%
Percentage 2026
global marketing decision makers
7.700000%
Percentage 2025
companies
7.700000%
Percentage 2025
marketing budgets
7.700000%
Percentage 2024
social media
11.300000%
Percentage 2023
businesses marketing
13.000000%
Percentage 2024
Netsuite
50.000000%
Percentage 2023
Paid Media
30.600000%
Percentage 2025
private B2B SaaS companies
8.000000%
Percentage 2026
General Business
10.800000%
Percentage 2026
startups and rapidly growing companies
15.000000%
Percentage 2026
public DTC
17.200000%
Percentage 2025
cybersecurity firms
14.300000%
Percentage 2026
independent US restaurants
3.000000%
Percentage 2026
TikTok Ads Manager
$30
Currency Usd 2026
Retail / E-commerce
5.500000%
Percentage 2025
B2B companies
7.700000%
Percentage 2025
US, UK and Europe marketing budgets
7.000000%
Percentage 2025
Top five US banks marketing
$1,000,000,000
Currency Usd 2018
U.S. small businesses
7.000000%
Percentage 2020
Tech Product
5.700000%
Percentage 2023
IT & Business Services
6.700000%
Percentage 2023
Media
6.200000%
Percentage 2023
Travel and Hospitality
5.800000%
Percentage 2023
Financial Services
7.800000%
Percentage 2023
Dreamerz
30.000000%
Percentage 2023
marketing measurement investment
0.250000%
Percentage 2023
high-growth enterprise
20.000000%
Percentage 2023
growth-focused enterprise
15.000000%
Percentage 2023
B2B demand gen programs
10.000000%
Percentage 2023
global customer loyalty programmes
31.000000%
Percentage 2024
percentage of budget allocated for B2B sales in Brazil
14.000000%
Percentage 2024
average e-commerce store
80.000000%
Percentage 2023
B2C Services
4.800000%
Percentage 2023
Vitago
60.000000%
Percentage 2023
pharma biotech industry
3.000000%
Percentage 2023
corporate marketing budgets
7.700000%
Percentage 2024
B2B companies
11.000000%
Percentage 2023
US and UK marketing executives
11.200000%
Percentage 2018
Marketing Operations
12.600000%
Percentage 2020
average SaaS business
80.000000%
Percentage 2022
IT services businesses
5.900000%
Percentage 2021
B2B product sector
20.400000%
Percentage 2021
mining and construction industry
63.000000%
Percentage 2021
LinkedIn B2B Institute report
80.000000%
Percentage 2021
successful B2B SaaS companies
50.000000%
Percentage 2022
growth-stage SaaS companies
41.000000%
Percentage 2020
small businesses
11.000000%
Percentage 2020
Subway marketing
$500,000,000
Currency Usd 2013
OnePlus marketing
$300
Currency Usd 2014
Australian SMBs
68.000000%
Percentage H2 2020
PR budgets marketing
42.000000%
Percentage 2010
Wacom
10.000000%
Percentage 2012
companies earning $100-$499 million
4.500000%
Percentage 2015
companies with annual earnings less than $250 million
9.400000%
Percentage 2014
US energy sector
2.200000%
Percentage 2017
US retail/wholesale sector
3.800000%
Percentage 2017

ES Region

1 stat
Spanish mobile marketing mobile_marketing
47.000000%
Percentage 2018

Compare Marketing Budget Across Regions

See how marketing budget benchmarks differ by geography in a single side-by-side view.

View Comparison