B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
20.4%
20.4% -- marketing budget for B2B product sector (2021)
Marketers in the B2B product sector expect to spend 20.4% of their marketing budget on analytics over the next three years.
- Represents expected/forecasted spend over the next three years
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20.4%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
76
Source
Deloitte
Primary
Tier A
https://b2bmarketingleaders.com.au/blog/analytics-cmo-survey/ ↗
Source Article
Businesses to spend more on marketing analytics - Marketorium
Budget allocation for marketing analytics set to triple, CMO survey finds.
Businesses are expecting to soon triple their investment in marketing analytics, according to forecasts in a major US study.
The CMO Survey by Deloitte released in February 2018 showed that US businesses across a range of sec…
Original Research
Deloitte
· Original study ↗
Methodology
CMO Survey by Deloitte
Methodology documented
Segmentation
Channelrss_feed
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Plain Text
B2B product sector: 20.4% marketing budget. Source: Deloitte (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-products-analytics-budget-2018
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<blockquote cite="https://lighthousedata.io/data/b2b-products-analytics-budget-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20.4%</strong> -- marketing budget for B2B product sector<br><small>Source: Deloitte (2021) · <a href="https://lighthousedata.io/data/b2b-products-analytics-budget-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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