B
Evidence Grade B
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Safe to Cite
Recent
7.7%
7.7% -- marketing budget for companies (2025)
Marketing budgets average 7.7% of companies' total revenue according to Gartner's 2025 CMO Spend Survey.
- Flat compared to last year and down from 9.5% three years prior
- Half of surveyed marketing leaders have budgets at 6% or less of company revenue
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Lighthouse Research Team
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Evidence graded
Value
7.7%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
402
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
50
Methodology
45
Freshness
79
Source
Gartner
Primary
Tier A
https://www.chiefmarketer.com/gartner-39-of-cmos-plan-to-reduce-labor-costs-and-cut-agency-allocatio… ↗
Source Article
The Quest for Conversion: Why Storytelling Drives Sales
By Matt Buckle, Managing Director / partner at Transmission
Marketing budgets are getting tighter, at 7.7% of a company’s revenue in 2025, down from 11.3% during 2015, and the pressure to convert sales is growing.
Modern marketers have an armoury of tools available to them to measure success. Click-…
Original Research
Gartner
· Original study ↗
Methodology
Gartner 2025 CMO Spend Survey
Methodology documented
Segmentation
Channelrss_feed
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Plain Text
companies: 7.7% marketing budget. Source: Gartner (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-budget-average-2025
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<blockquote cite="https://lighthousedata.io/data/marketing-budget-average-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7.7%</strong> -- marketing budget for companies<br><small>Source: Gartner (2025) · <a href="https://lighthousedata.io/data/marketing-budget-average-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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