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17,158 currently serving statistics with evidence grades and source citations. Each stat is freshness-tracked; serving eligibility is checked before display.

Use this directory to find currently serving marketing statistics with evidence grades, source citations, and freshness checks before you cite a number.

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89%
Customer Retention Rate
companies with strong omnichannel strategy

Companies with a strong omnichannel strategy achieve an 89% customer retention rate.

2026 · eDesk
Grade B 74/100 strategy
31%
ROI
IA générative in France

In France, generative AI delivers a tangible return on investment (ROI) of 31%.

Q1 2025 · Snowflake
Grade B 72/100 strategy
41%
ROI Mensurable
Inbound Marketing Strategy

41% of marketers worldwide state that inbound marketing generates a measurable ROI.

2024 · Invesp
Grade B 71/100 strategy
65%
Share Of Smes Lacking A Clear Sales And Marketing Strategy
Mexican SMEs

65% of Mexican SMEs lack a clear sales and marketing strategy.

2026 · SIE7E
Grade B 61/100 strategy
74%
Percentage Of Leaders Saying They Involved Employees In Change Strategy
business leaders

74% of leaders say they have involved employees in creating a change strategy.

2025 · Gartner
Grade B 61/100 strategy
18%
Marketing Budget Allocation
organizations with thought leadership strategy

The majority of organizations allocate 18% of their marketing budget to thought leadership content.

  • The source notes that 'the majority' allocate this proportion rather than specifying an exact industry-wide average across all surveyed organizations
2025 · Coleman Parkes
Grade B 63/100 strategy
23%
Share Of Banks With Financial Inclusion In Corporate Strategy
Banks surveyed
2026 · Accenture and CARE International UK
Grade B 61/100 strategy
28%
Share Of Hotel Chains With Enterprise Wide AI Strategy
hotel chains

28% of hotel chains surveyed globally have an enterprise-wide AI strategy.

2026 · h2c
Grade B 60/100 strategy
55%
Share Of Csps Implementing Digital Strategy
Communications Service Providers
2026 · Beyond (BearingPoint) / Coleman Parkes
Grade B 61/100 strategy
44%
Share Of Csps In Digital Strategy Planning Phase
Communications Service Providers
2026 · Beyond (BearingPoint) / Coleman Parkes
Grade B 61/100 strategy
3%
Share Of Companies Using Research In Strategy
companies
2025 ·
Grade B 60/100 strategy
70%
Marketers Expecting Aeo To Reshape Digital Strategy
marketers

70% of marketers expect answer engine optimization (AEO) to reshape digital strategy.

2025 · Acquia
Grade B 61/100 strategy
34%
Share Of Businesses With Relationship Engagement Strategy
businesses

Only 34% of businesses have a strategy for strategically engaging with their important business relationships.

2025 · The Expressory
Grade B 61/100 strategy
57%
Share Of Managers Viewing Digital Transformation As Strategy Foundation
Polish B2B managers

57% of managers in Polish B2B companies consider digital transformation to be the foundation of their strategy.

2026-02 · IRSM (Instytut Rozwoju Sprzedaży i Marketingu)
Grade B 61/100 strategy
38%
Marketers With Mobile Strategy Closely Connected To Other Marketing
Middle East marketers
2026 · Warc and Mobile Marketing Association
Grade B 66/100 strategy
42%
Percentage Of Employees Feeling Included In Change Strategy
employees

42% of employees feel included in creating a change strategy.

2025 · Gartner
Grade B 61/100 strategy
84%
Content Marketing Strategy Adoption Rate
companies (enterprise content marketing)

According to a Semrush survey of 1,500 marketers from various countries, 84% of companies have a content marketing strategy.

2022 · Semrush
Grade B 61/100 strategy
15%
Content Warmup Strategy Adoption Rate
B2B sales/GTM teams

About 15% of surveyed B2B professionals reported that their teams use content strategically as a warm-up for outbound prospecting.

  • Reported as approximately 15%
2026 · GTMStack
Grade B 60/100 strategy
56%
Share Of Cmos Lacking Budget For 2026 Strategy
CMOs and marketing leaders (North America, UK, Europe; mostly companies above $1 billion revenue)

56% of surveyed CMOs report lacking the budget required to deliver their 2026 strategy.

Q1 2026 · Gartner
Grade B 61/100 strategy
59%
Share Of Cmos Reporting Insufficient Budget For Strategy
CMO Spend Survey respondents (skewed toward large companies)

59% of respondents in Gartner's 2025 CMO Spend Survey reported having insufficient budget to execute their strategy.

  • The survey skewed heavily toward large companies
2025 · Gartner
Grade B 61/100 strategy
74%
Leaders Ranking Campaign ROI Top KPI
Marketing leaders (VPs, directors, heads of digital marketing, ecommerce, martech strategy, marketing analytics)

74% of marketing leaders rank Campaign ROI as the most critical KPI.

2026 · Martechvibe
Grade B 61/100 strategy
2
Advertising ROI Multiplier
Campaigns using a multimedia (multi-channel) strategy
2026 · Thinkbox / accelero
Grade B 61/100 strategy
35%
Cost Per Acquisition Growth Rate
H&R Block's Amazon advertising strategy

H&R Block's Amazon advertising strategy achieved a 35% year-over-year growth rate in CPA / CPA efficiency during the 2025 tax season.

2025 · Amazon Advertising
Grade B 62/100 strategy
8%
Marketing Budget Allocation
Brand Strategy

Brand strategy accounts for an average of 8% of the total marketing budget allocation.

2022 · Marketing In Asia
Grade B 77/100 strategy
41%
Product Adoption Rate
client implementing vertical SaaS strategy

Product adoption rates improved by 41% after reorganizing the sales team by verticals.

  • Represents an improvement/increase percentage rather than an absolute rate
2024 · markedox.digital
Grade B 60/100 strategy
25%
Marketing Budget Allocation
Studytube
2026 · LinkedIn
Grade B 69/100 strategy
10,000
Brands Studied
UM 'Full Color Media' strategy (with University of Oxford)

The 'Full Color Media' strategy developed by UM in collaboration with the University of Oxford was based on a three-year study involving over 10,000 brands.

  • over 10,000 brands involved in the three-year study
2024 · UM / University of Oxford
Grade B 61/100 strategy
20%
No Testing Strategy Share
businesses

20% of businesses lack any testing strategy at all according to Unbounce.

2024 · Unbounce
Grade B 61/100 strategy
12,000
New Residents Acquired Via Place Branding
Eindhoven place branding strategy

Eindhoven has over 12,000 residents from India drawn to the city for top engineering jobs, cited as an outcome of its place branding and earned media strategy.

  • Figure refers specifically to residents from India drawn for top engineering jobs, rather than total residents acquired
2024 · Bloom Consulting
Grade B 61/100 strategy
60%
Share Of Marketers Saying Integrated Strategy Improves Lead Quality And Conversion
marketers

Over 60% of marketers report that an integrated strategy improves lead quality and conversion rates.

2024 · HubSpot
Grade B 61/100 strategy
78%
Documented Content Marketing Strategy Rate
Companies that said content marketing helped their business (Semrush survey)
2023 · Semrush
Grade B 61/100 strategy
97%
Content Marketing Strategy Adoption Rate
Businesses surveyed by Semrush
2023 · Semrush
Grade B 61/100 strategy
92%
Annual Client Retention Rate
Eight-figure digital marketing agencies

Eight-figure agencies maintain a 92% annual client retention rate according to the Predictable Profits 2025 Agency Growth Benchmark.

2025 · Predictable Profits
Grade B 61/100 strategy
60%
Marketer Sentiment Location Based Marketing ROI
marketers
2026 · Marketingfacts.nl
Grade B 60/100 strategy
84%
Channel Strategy Reevaluation Rate
business decision-makers

84% of decision-makers are already reevaluating their channel strategy this year.

2025 · textmymainnumber.com
Grade B 61/100 strategy
92%
Marketers Rating Video As Crucial Strategy
marketers
2026 · Wyzowl
Grade B 61/100 strategy
42%
Share Of Businesses Without Formal Digital Marketing Strategy
businesses

42% of businesses engage in digital marketing without a formal strategy.

2025 · Smart Insights
Grade B 61/100 strategy
64%
Documented Content Marketing Strategy Adoption
organizations successful with content marketing

64% of respondents who say their organization is very or extremely successful with content marketing have a documented content marketing strategy.

2026 · Content Marketing Institute
Grade B 61/100 strategy
47%
Share Of Brands Without Geo Strategy
brands

47% of brands do not have a Generative Engine Optimisation (GEO) strategy.

2026 · Digital Applied
Grade B 61/100 strategy
40%
Share Of Brands With Single Platform Influencer Strategy
brands

40% of brands build their influencer marketing strategies around creators from a single platform.

2025 · CreatorIQ
Grade B 61/100 strategy
74%
SEO Strategy Revamp Rate
Businesses in Bangalore
2025 · WebCEO
Grade B 61/100 strategy
50%
Annual Client Onboarding Uplift
Financial advisors with documented marketing strategy

Financial advisors with a clear, documented marketing strategy onboard 50% more clients per year than those without a defined strategy.

2026 · Broadridge
Grade B 61/100 strategy
23%
Advisors With Defined Marketing Strategy
Financial advisors

Only 23% of financial advisors have any defined marketing strategy.

2026 · Broadridge
Grade B 61/100 strategy
49%
Share Of Marketers Ranking SEO Top Strategy
B2B marketers

49% of B2B marketers rank SEO as their top strategy.

2025 · Sagefrog
Grade B 61/100 strategy
42%
Share Of Organizations Still Building Agentic AI Strategy Roadmap
organizations

42% of organizations are still building their agentic AI strategy roadmap.

2026 · Deloitte
Grade B 61/100 strategy
35%
Share Of Organizations With No Formal Agentic AI Strategy
organizations

35% of organizations have no formal agentic AI strategy.

2026 · Deloitte
Grade B 61/100 strategy
73%
Marketers With Multichannel Strategy
marketers

73% of marketers have a multi-channel strategy in place according to a study by Invesp.

2025 · Invesp
Grade B 61/100 strategy
84%
Share Of Ineffective Marketers Without Content Strategy
B2B marketers
2026 · Content Marketing Institute
Grade B 61/100 strategy
70%
Share Not Regularly Reviewing Data Strategy
credit unions

Nearly 70% of credit unions do not regularly review their data strategy at all.

  • The source text states 'Nearly 70%' rather than an exact 70%
2025 · Cornerstone Advisors
Grade B 61/100 strategy
5%
Share Of Week In Revenue Strategy Meetings
hotel revenue managers

Revenue managers spend only 5% of their week in revenue strategy meetings.

2026 · HSMAI and ZS
Grade B 61/100 strategy
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