B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
78%
78% -- documented content marketing strategy rate for Companies that said content marketing helped their business (Semrush survey) (2023)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
1,500
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Semrush
Primary
Tier C
https://charlisays.com/10-things-your-brand-needs-to-stop-doing-on-social-media-like-now/ ↗
Source Article
10 Things Your Brand Needs To Stop Doing on Social Media - Like Now!
The last few years have seen brands (and CEOs) taking to the social media stage like never before. But it isn’t always a good thing. Giving followers the ‘ick’ could see you blocked, unfollowed or snoozed. So here are 10 things your brand needs to stop doing on social media – like now.
#1 Humblebrag…
Original Research
Semrush
· Original study ↗
Methodology
Subgroup figure: applies to companies satisfied with content marketing within the 1,500-company Semrush survey; specific Semrush report not named in article.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Companies that said content marketing helped their business (Semrush survey): 78% documented content marketing strategy rate. Source: Semrush (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/semrush-2023-documented-strategy-success-78pct
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<blockquote cite="https://lighthousedata.io/data/semrush-2023-documented-strategy-success-78pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- documented content marketing strategy rate for Companies that said content marketing helped their business (Semrush survey)<br><small>Source: Semrush (2023) · <a href="https://lighthousedata.io/data/semrush-2023-documented-strategy-success-78pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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