B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
32%
32% -- documented content marketing strategy rate for B2B marketers using content marketing (2016)
32% of B2B marketers who use content marketing have a documented content marketing strategy.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
32%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Content Marketing Institute
Primary
Tier C
https://www.leadseed.io/blog-en/how-to-write-effective-content-marketing-strategy/ ↗
Source Article
How To Write An Effective Content Marketing Strategy - LeadSeed
Est. Reading: 5 minutes
April 26, 2024
Whether your business resides in the B2B (business-to-business) or B2C (business-to-consumer) space, content marketing in 2016 is almost certainly one of your top priorities (and if it isn’t, then you need to remedy that pretty sharpish).
Indeed, a recent study…
Original Research
Content Marketing Institute
· Original study ↗
Methodology
Content Marketing Institute study, cited by LeadSeed blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
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B2B marketers using content marketing: 32% documented content marketing strategy rate. Source: Content Marketing Institute (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/documented-content-marketing-strategy-rate
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<blockquote cite="https://lighthousedata.io/data/documented-content-marketing-strategy-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32%</strong> -- documented content marketing strategy rate for B2B marketers using content marketing<br><small>Source: Content Marketing Institute (2016) · <a href="https://lighthousedata.io/data/documented-content-marketing-strategy-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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