B
Evidence Grade B
Graded
under review
Safe to Cite
Current
60%
60% -- marketer sentiment location based marketing roi for marketers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2026
Entity
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
94
Source
Marketingfacts.nl
Primary
Tier B
https://www.marketingfacts.nl/berichten/de-kansen-en-uitdagingen-van-location-based-marketing-binnen… ↗
Source Article
De kansen en uitdagingen van location-based marketing binnen out-of-home
De kansen en uitdagingen van location-based marketing binnen out-of-home
De mogelijkheden van het gebruik van locatiedata nemen toe door technologische ontwikkelingen, toename van infrastructuren en nieuwe databronnen. Als je als adverteerder meer relevantie wilt toevoegen aan je uitingen en daarmee…
Original Research
Marketingfacts.nl
· Original study ↗
Methodology
own research among 100+ marketers
Segmentation
Industryooh_advertising
RegionEMEA
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
marketers: 60% marketer sentiment location based marketing roi. Source: Marketingfacts.nl (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-belief-in-location-based-marketing-roi
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<blockquote cite="https://lighthousedata.io/data/marketers-belief-in-location-based-marketing-roi" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- marketer sentiment location based marketing roi for marketers<br><small>Source: Marketingfacts.nl (2026) · <a href="https://lighthousedata.io/data/marketers-belief-in-location-based-marketing-roi" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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