B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
3%
3% -- share of companies using research in strategy for companies (2025)
Lighthouse Research Team
Last verified:
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Evidence graded
Value
3%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
Chloe Sharp | Making products that matter
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Episode highlights
- 00:01:27 – Chloe Sharp’s diverse research background
- 00:05:00 – Explaining the value of research to skeptical sta…
Methodology
Cited on UXtweak podcast from an unnamed 'research maturity' report; original publisher not identified in text
Methodology documented
Segmentation
IndustryB2B
RegionGlobal
RoleAll marketers
Channelpodcast
Cite this stat
Plain Text
companies: 3% share of companies using research in strategy. Source: (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/companies-using-research-in-strategy-3pct
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<blockquote cite="https://lighthousedata.io/data/companies-using-research-in-strategy-3pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3%</strong> -- share of companies using research in strategy for companies<br><small>Source: (2025) · <a href="https://lighthousedata.io/data/companies-using-research-in-strategy-3pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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