B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
10,000
10,000 -- brands studied for UM 'Full Color Media' strategy (with University of Oxford) (2024)
The study by UM and the University of Oxford involved over 10,000 brands.
- Source states 'over 10,000 brands'
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10,000
Unit
Count
Data Vintage
2024
Entity
Sample Size
10,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
UM / University of Oxford
Primary
Tier B
https://amagroup.net/um-named-for-global-media-network-of-the-year-2024/ ↗
Source Article
UM named for Global Media Network of the Year 2024 Ama Group
Original Research
UM / University of Oxford
· Original study ↗
Methodology
Three-year study with University of Oxford
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UM 'Full Color Media' strategy (with University of Oxford): 10,000 brands studied. Source: UM / University of Oxford (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/oxford-full-color-media-study-brands
HTML Embed
<blockquote cite="https://lighthousedata.io/data/oxford-full-color-media-study-brands" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10,000</strong> -- brands studied for UM 'Full Color Media' strategy (with University of Oxford)<br><small>Source: UM / University of Oxford (2024) · <a href="https://lighthousedata.io/data/oxford-full-color-media-study-brands" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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