B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
84%
84% -- content marketing strategy adoption rate for companies (enterprise content marketing) (2022)
According to a Semrush survey of 1,500 marketers from various countries, 84% of companies have a content marketing strategy.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
84%
Unit
Percentage
Data Vintage
2022
Entity
Sample Size
1,500
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Semrush
Primary
Tier B
https://www.horizonpeakconsulting.com/enterprise-marketing-best-practices-2022/ ↗
Source Article
Enterprise Marketing Best Practices for 2022
By definition, enterprise businesses looking to retain their existing customer bases while generating new leads need to use different marketing strategies than smaller companies.
The focus on growth and expansion demands integrated, multi-channel marketing strategies based on solid, in-depth custome…
Original Research
Semrush
· Original study ↗
Methodology
Semrush survey of 1,500 marketers plus analysis of 17,000+ content marketing job postings
Methodology documented
Segmentation
IndustryB2B
Company SizeEnterprise
RegionGlobal
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
companies (enterprise content marketing): 84% content marketing strategy adoption rate. Source: Semrush (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/companies-with-content-strategy-semrush-2022
HTML Embed
<blockquote cite="https://lighthousedata.io/data/companies-with-content-strategy-semrush-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>84%</strong> -- content marketing strategy adoption rate for companies (enterprise content marketing)<br><small>Source: Semrush (2022) · <a href="https://lighthousedata.io/data/companies-with-content-strategy-semrush-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.