B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
76%
76% -- content marketing strategy adoption rate for Consumer-facing companies (2016)
76% of consumer-facing companies have content marketing strategies in place according to Content Marketing Institute research.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
76%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Content Marketing Institute
Primary
Tier B
https://www.asja.org/who-we-are/media-releases/editorial-freelancers-to-rally/ ↗
Source Article
Editorial Freelancers to Rally at Salon on Sept. 7 at Content Marketing World
Original Research
Content Marketing Institute
· Original study ↗
Methodology
Cited in ASJA press release as Content Marketing Institute research; exact survey period and sample size not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Consumer-facing companies: 76% content marketing strategy adoption rate. Source: Content Marketing Institute (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cmi-consumer-companies-content-strategy-2016
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<blockquote cite="https://lighthousedata.io/data/cmi-consumer-companies-content-strategy-2016" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>76%</strong> -- content marketing strategy adoption rate for Consumer-facing companies<br><small>Source: Content Marketing Institute (2016) · <a href="https://lighthousedata.io/data/cmi-consumer-companies-content-strategy-2016" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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