B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
84%
84% -- content marketing strategy adoption rate for organizations (marketing agencies and businesses) (2022)
In a 2022 survey, 84% of surveyed organizations (marketing agencies and businesses) reported having a content marketing strategy.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
84%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
SEMRush
Primary
Tier B
https://baincapitalventures.com/insight/the-software-foundations-of-our-personalized-future/ ↗
Source Article
Modern Headless CMS & MACH: The Future of Content
The Software Foundations of Our Personalized Future
This analysis includes:
- A brief history of the CMS landscape
- Tailwinds driving CMS innovation
- European origins of headless CMS
- BCV’s predictions for what’s next
In August 1991, computer scientist Tim Berners-Lee created the very first websi…
Also cited by
2026-09-23
Original Research
SEMRush
· Original study ↗
Methodology
SEMRush survey of marketing agencies and businesses
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
organizations (marketing agencies and businesses): 84% content marketing strategy adoption rate. Source: SEMRush (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/content-marketing-strategy-adoption-2022
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<blockquote cite="https://lighthousedata.io/data/content-marketing-strategy-adoption-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>84%</strong> -- content marketing strategy adoption rate for organizations (marketing agencies and businesses)<br><small>Source: SEMRush (2022) · <a href="https://lighthousedata.io/data/content-marketing-strategy-adoption-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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