B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
69%
69% -- content marketing strategy adoption rate for German companies surveyed (ICMF Survey 2021) (2021)
69% of surveyed German companies maintain a well-developed and clear content marketing strategy.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
69%
Unit
Percentage
Data Vintage
2021
Entity
Sample Size
500
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
International Content Marketing Forum (ICMF) / Content Marketing Forum e.V.
Primary
Tier A
http://content-marketing-forum.com/icmf-survey-2021-deutschland-kann-content-marketing-und-hat-die-n… ↗
Source Article
ICMF Survey 2021: Deutschland kann Content Marketing und hat die Nase vorn › Content Marketing Forum e.V.
ICMF Survey 2021: Deutschland kann Content Marketing und hat die Nase vorn
Strategie, Effektivität, Investitionen, Produktion, Organisation, Vertrieb: Das sind die Themen der jüngsten Studie des International Content Marketing Forum (ICMF). Der Kern: die Erhebung aktueller Entwicklungen im Content M…
Original Research
International Content Marketing Forum (ICMF) / Content Marketing Forum e.V.
· Original study ↗
Methodology
Share of surveyed German companies with a well-developed, clear content marketing strategy. Overall ICMF survey covered over 500 companies across nine countries (Germany, Austria, Switzerland, Poland, Denmark, Sweden, Norway, Netherlands, Belgium); German subsample size not stated.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
German companies surveyed (ICMF Survey 2021): 69% content marketing strategy adoption rate. Source: International Content Marketing Forum (ICMF) / Content Marketing Forum e.V. (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/icmf-2021-de-content-strategy-69pct
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<blockquote cite="https://lighthousedata.io/data/icmf-2021-de-content-strategy-69pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>69%</strong> -- content marketing strategy adoption rate for German companies surveyed (ICMF Survey 2021)<br><small>Source: International Content Marketing Forum (ICMF) / Content Marketing Forum e.V. (2021) · <a href="https://lighthousedata.io/data/icmf-2021-de-content-strategy-69pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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