B Evidence Grade B Graded under review Safe to Cite Dated

97%

97% -- content marketing strategy adoption rate for Businesses surveyed by Semrush (2023)

2023  · n=1,500  · Semrush

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Attribution: Semrush View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
97%
Unit
Percentage
Data Vintage
2023
Entity
Businesses surveyed by Semrush
Sample Size
1,500
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Semrush Primary Tier C
https://charlisays.com/10-things-your-brand-needs-to-stop-doing-on-social-media-like-now/ ↗
Confidence: 48/100 Vintage: 2023 Channel: Deep Crawl
Source Article
10 Things Your Brand Needs To Stop Doing on Social Media - Like Now!
The last few years have seen brands (and CEOs) taking to the social media stage like never before. But it isn’t always a good thing. Giving followers the ‘ick’ could see you blocked, unfollowed or snoozed. So here are 10 things your brand needs to stop doing on social media – like now. #1 Humblebrag…
Original Research
Semrush · Original study ↗

Article cites 'recent research from Semrush' without naming the report or publication date; survey base of 1,500 companies stated later in the same passage; vintage inferred from article context (references 2022 campaigns) and match to Semrush State of Content Marketing 2023 Global Report.

Methodology documented
Industrymarketing
Plain Text
Businesses surveyed by Semrush: 97% content marketing strategy adoption rate. Source: Semrush (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/semrush-2023-content-marketing-strategy-97pct
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<blockquote cite="https://lighthousedata.io/data/semrush-2023-content-marketing-strategy-97pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>97%</strong> -- content marketing strategy adoption rate for Businesses surveyed by Semrush<br><small>Source: Semrush (2023) · <a href="https://lighthousedata.io/data/semrush-2023-content-marketing-strategy-97pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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