B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
74%
74% -- leaders ranking campaign roi top kpi for Marketing leaders (VPs, directors, heads of digital marketing, ecommerce, martech strategy, marketing analytics) (2026)
74% of marketing leaders rank Campaign ROI as the most critical KPI.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
74%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
231
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Martechvibe
Primary
Tier A
https://resources.martechvibe.com/the-state-of-martech-2026/ ↗
Source Article
The State of Martech 2026 - Research & Whitepapers - Martechvibe
Martechvibe presents The State of Martech 2026, a comprehensive study capturing how marketing leaders are recalibrating strategy, technology, and talent in an era defined by accountability, AI, and measurable impact.
The survey has been answered by 231 respondents, comprising job titles like vice pr…
Original Research
Martechvibe
· Original study ↗
Methodology
Survey of 231 marketing leaders (vice presidents, directors and heads of digital marketing, ecommerce, martech strategy, and marketing analytics) conducted for The State of Martech 2026 report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Marketing leaders (VPs, directors, heads of digital marketing, ecommerce, martech strategy, marketing analytics): 74% leaders ranking campaign roi top kpi. Source: Martechvibe (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/martechvibe-2026-campaign-roi-top-kpi
HTML Embed
<blockquote cite="https://lighthousedata.io/data/martechvibe-2026-campaign-roi-top-kpi" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74%</strong> -- leaders ranking campaign roi top kpi for Marketing leaders (VPs, directors, heads of digital marketing, ecommerce, martech strategy, marketing analytics)<br><small>Source: Martechvibe (2026) · <a href="https://lighthousedata.io/data/martechvibe-2026-campaign-roi-top-kpi" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.