B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

40%

40% -- share of brands with single platform influencer strategy for brands (2025)

Name: Share Of Brands With Single Platform Influencer Strategy Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-02

2025 · CreatorIQ

40% of brands build their influencer marketing strategies around creators from a single platform.

Cite this stat Share How we verify

Attribution: CreatorIQ View source

Lighthouse Research Team

Last verified: 2026-10-02 · How we verify data →

Source verified Evidence graded

Value

40%

Unit

Percentage

Data Vintage

2025

Entity

brands

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

CreatorIQ Primary Tier B

https://slingstone.com/insights/lessons-from-tiktoks-roller-coaster-weekend/ ↗

Confidence: 53/100 Vintage: 2025 Channel: Deep Crawl

Source Article

Lessons from TikTok’s roller coaster weekend

This past weekend, 170 million Americans – and the world – experienced an unprecedented moment when TikTok went offline, only to resurface hours later due to the incoming president’s assurances that they would reverse the ban after the inauguration. For all of those watching and thinking it could ne…

Original Research

CreatorIQ · Original study ↗

Methodology

Data from CreatorIQ cited in agency insights article

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

brands: 40% share of brands with single platform influencer strategy. Source: CreatorIQ (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brands-single-platform-influencer-strategy

HTML Embed

<blockquote cite="https://lighthousedata.io/data/brands-single-platform-influencer-strategy" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- share of brands with single platform influencer strategy for brands<br><small>Source: CreatorIQ (2025) · <a href="https://lighthousedata.io/data/brands-single-platform-influencer-strategy" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

Share on X Share on LinkedIn

Use this data in your work

Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.

Copy citation Explore similar stats →