B
Evidence Grade B
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Recent
35%
35% -- cost per acquisition growth rate for H&R Block's Amazon advertising strategy (2025)
H&R Block's Amazon advertising strategy achieved a 35% year-over-year growth rate in CPA / CPA efficiency during the 2025 tax season.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Amazon Advertising
Primary
Tier A
https://advertising.amazon.com/zh-tw/library/case-studies/unboxed-2025-hr-block-full-funnel-success ↗
Source Article
H&R Block 透過亞馬遜廣告推動稅季成功
H&R Block 透過創新的全漏斗亞馬遜廣告策略達致稅季成功
H&R Block 與亞馬遜廣告合作，在 2025 年稅季實施精密的全漏斗策略，利用隱私安全技術來增加品牌知名度和轉化率，進而顯著提升年成長率 (YoY)。
144%
全漏斗媒體策略帶來的轉化率提升
35%
每次獲取成本 (CPA) 按年成長率
2.5 倍
按年觸及範圍拓展
目標
在當今的數位廣告環境中，金融服務品牌面臨獨特挑戰：在推動成長的同時維持嚴格的隱私標準。報稅服務領域的領導者 H&R Block 與亞馬遜廣告合作，在 2025 年稅季期間攜手解決這個挑戰，實施精密的全漏斗策略，在尊重廣告商標籤受眾的同時盡可能提高廣告活動…
Original Research
Amazon Advertising
· Original study ↗
Methodology
Compared to the previous year (YoY).
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
Channelpaid_ads
Cite this stat
Plain Text
H&R Block's Amazon advertising strategy: 35% cost per acquisition growth rate. Source: Amazon Advertising (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hr-block-amazon-ad-cpa-2025
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<blockquote cite="https://lighthousedata.io/data/hr-block-amazon-ad-cpa-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- cost per acquisition growth rate for H&R Block's Amazon advertising strategy<br><small>Source: Amazon Advertising (2025) · <a href="https://lighthousedata.io/data/hr-block-amazon-ad-cpa-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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