B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

28%

28% -- cost per acquisition growth rate for Dollar Shave Club (2022)

Name: Cost Per Acquisition Growth Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-14

2022 · datadashboardhub.com

By 2022, Dollar Shave Club's cost per acquisition (CPA) increased by 28% year-over-year.

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Attribution: datadashboardhub.com View source

Lighthouse Research Team

Last verified: 2026-08-14 · How we verify data →

Source verified Evidence graded

Value

28%

Unit

Percentage

Data Vintage

2022

Entity

Dollar Shave Club

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

72/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (4)

datadashboardhub.com Primary Tier A

https://www.datadashboardhub.com/post/dollar-shave-club-google-ads-audit ↗

Confidence: 57/100 Vintage: 2022 Channel: Deep Crawl

Source Article

Inside Dollar Shave Club's Google Ads Audit: Unlock Growth Secrets

How Dollar Shave Club Revolutionized Its Google Ads Strategy: A Comprehensive Case Study - Kyle Keehan - Apr 18, 2025 - 12 min read Introduction In the competitive landscape of direct-to-consumer subscription services, Dollar Shave Club (DSC) has established itself as a pioneer and market leader. Fo…

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2026-08-14

Original Research

datadashboardhub.com · Original study ↗

Methodology

Compared to the previous year.

Methodology documented

Segmentation

IndustryRetail Company SizeMid-market RoleAll marketers Channelpaid_ads

Cite this stat

Plain Text

Dollar Shave Club: 28% cost per acquisition growth rate. Source: datadashboardhub.com (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dollar-shave-club-google-ads-audit-cpa-increase

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<blockquote cite="https://lighthousedata.io/data/dollar-shave-club-google-ads-audit-cpa-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- cost per acquisition growth rate for Dollar Shave Club<br><small>Source: datadashboardhub.com (2022) · <a href="https://lighthousedata.io/data/dollar-shave-club-google-ads-audit-cpa-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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