B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
34%
34% -- share of businesses with relationship engagement strategy for businesses (2025)
Only 34% of businesses have a strategy for strategically engaging with their important business relationships.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
34%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The Expressory
Primary
Tier A
https://www.theexpressory.com/speaker ↗
Source Article
Jamie Shibley: Keynote and Business Conference Speaker
Jamie Shibley is the CEO of The Expressory, a strategic engagement agency that believes the key to accelerating your business growth and profitability in the post-covid era will rely on your ability to maintain personal connections to build stronger emotional loyalty in your business relationships.
…
Original Research
The Expressory
· Original study ↗
Methodology
The Expressory's 2025 Market Research; methodology not stated
Methodology documented
Segmentation
IndustryB2B
RegionGlobal
RoleAll marketers
Cite this stat
Plain Text
businesses: 34% share of businesses with relationship engagement strategy. Source: The Expressory (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/business-relationship-engagement-strategy-2025
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<blockquote cite="https://lighthousedata.io/data/business-relationship-engagement-strategy-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>34%</strong> -- share of businesses with relationship engagement strategy for businesses<br><small>Source: The Expressory (2025) · <a href="https://lighthousedata.io/data/business-relationship-engagement-strategy-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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