B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

8% -- marketing budget allocation for Brand Strategy (2022)

Name: Marketing Budget Allocation Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-07

2022 · Marketing In Asia

Brand strategy accounts for an average of 8% of the total marketing budget allocation.

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Attribution: Marketing In Asia View source

Lighthouse Research Team

Last verified: 2026-08-07 · How we verify data →

Source verified Evidence graded

Value

Unit

Percentage

Data Vintage

2022

Entity

Brand Strategy

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

77/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (5)

Marketing In Asia Primary Tier A

https://www.marketinginasia.com/a-guide-to-the-cost-components-in-a-marketing-budget-2022/ ↗

Confidence: 66/100 Vintage: 2022 Channel: Common Crawl

Source Article

A Guide to The Cost Components in a Marketing Budget 2022

What to expect? - Understanding the components in your marketing budget with the mean budget allocated to each - Components of the marketing budget - Marketing Budgets: The Strategic Allocation Model - Best practices to plan your marketing budget - Endnotes Understanding the components in your marke…

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influencermarketinghub.com https://influencermarketinghub.com/

2026-08-16

Original Research

Marketing In Asia · Original study ↗

Methodology

Mean budget allocated to brand strategy.

Methodology documented

Segmentation

Industrymarketing RoleAll marketers Channelmulti-channel

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Plain Text

Brand Strategy: 8% marketing budget allocation. Source: Marketing In Asia (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brand-strategy-budget-allocation

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<blockquote cite="https://lighthousedata.io/data/brand-strategy-budget-allocation" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8%</strong> -- marketing budget allocation for Brand Strategy<br><small>Source: Marketing In Asia (2022) · <a href="https://lighthousedata.io/data/brand-strategy-budget-allocation" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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