B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
83%
83% -- marketing budget allocation for Instagram (2023)
According to Modern Retail's 2023 CMO Strategies report breakdown of social media platforms, 83% of marketing budgets went to Instagram.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
83%
Unit
Percentage
Data Vintage
2023
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
70
Methodology
45
Freshness
95
Sources (3)
Modern Retail
Primary
Tier B
https://www.modernretail.co/marketing/research-briefing-instagram-hopes-threads-will-overtake-twitte… ↗
Source Article
Research Briefing: Instagram hopes Threads will overtake Twitter as top messaging app
Also cited by
statista.com
https://www.statista.com/
2026-08-15
amraandelma.com
https://www.amraandelma.com/
2026-08-15
Original Research
Modern Retail
· Original study ↗
Methodology
From Modern Retail’s 2023 CMO Strategies report
Methodology documented
Segmentation
IndustryMedia
RegionUS
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
Instagram: 83% marketing budget allocation. Source: Modern Retail (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/instagram-marketing-budgets-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/instagram-marketing-budgets-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>83%</strong> -- marketing budget allocation for Instagram<br><small>Source: Modern Retail (2023) · <a href="https://lighthousedata.io/data/instagram-marketing-budgets-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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