B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
18%
18% -- marketing budget allocation for organizations with thought leadership strategy (2025)
The majority of organizations allocate 18% of their marketing budget to thought leadership content.
- The source notes that 'the majority' allocate this proportion rather than specifying an exact industry-wide average across all surveyed organizations
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
18%
Unit
Percentage
Data Vintage
2025
Entity
Geography
UK
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Coleman Parkes
Primary
Tier B
https://www.prmoment.com/pr-research/what-makes-good-thought-leadership-content ↗
Source Article
What makes good thought leadership content?
As part of our editorial coverage of the PR and communications research landscape, EC-PR's managing director, Lorraine Emmett, analyses the latest research in her regular column.
This edition explores Coleman Parkes' research, How Thought Leadership Wins Attention, Trust, and Business: Global Result…
Original Research
Coleman Parkes
· Original study ↗
Methodology
Based on research with 600 senior decision-makers behind £500K + contracts
Methodology documented
Segmentation
IndustryB2B
Company SizeMid-market
RegionUK
RoleCMO
Channelcontent
Cite this stat
Plain Text
organizations with thought leadership strategy: 18% marketing budget allocation. Source: Coleman Parkes (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/thought-leadership-budget-allocation
HTML Embed
<blockquote cite="https://lighthousedata.io/data/thought-leadership-budget-allocation" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- marketing budget allocation for organizations with thought leadership strategy<br><small>Source: Coleman Parkes (2025) · <a href="https://lighthousedata.io/data/thought-leadership-budget-allocation" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.