B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
59%
59% -- share of cmos reporting insufficient budget for strategy for CMO Spend Survey respondents (skewed toward large companies) (2025)
59% of respondents in Gartner's 2025 CMO Spend Survey reported having insufficient budget to execute their strategy.
- The survey skewed heavily toward large companies
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
59%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
402
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier C
https://hpzmarketing.com/what-is-a-fractional-cmo/ ↗
Source Article
Fractional CMO Explained: Leadership Without Full-Time Cost
What Is a Fractional CMO?
A part-time senior marketing leader who takes ownership of marketing
A fractional CMO is an experienced Chief Marketing Officer who works with a business part time and takes responsibility for marketing strategy, priorities, budget, people, vendors, measurement and results.…
Original Research
Gartner
· Original study ↗
Methodology
Gartner 2025 CMO Spend Survey; respondents said they had insufficient budget to carry out their strategy; sample skewed heavily toward large companies
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
CMO Spend Survey respondents (skewed toward large companies): 59% share of cmos reporting insufficient budget for strategy. Source: Gartner (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cmos-insufficient-budget-strategy-gartner-2025
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<blockquote cite="https://lighthousedata.io/data/cmos-insufficient-budget-strategy-gartner-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>59%</strong> -- share of cmos reporting insufficient budget for strategy for CMO Spend Survey respondents (skewed toward large companies)<br><small>Source: Gartner (2025) · <a href="https://lighthousedata.io/data/cmos-insufficient-budget-strategy-gartner-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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